The Significance Criteria Trick: Filtering Noise From Help Searches and Social Mentions

TL;DR: Define thresholds (volume, growth, intent) so programmatic feedback stays readable and meaningful.

Why you need criteria

If everything gets posted, nothing gets read.

Good criteria examples

Help searches:

• 50 searches/week OR +30% WoW growth

• “no results” rate >20%

Social:

• contains competitor mention
• contains “switching” language (“moving to…”, “leaving…”)

Churn:

• top 3 reasons this month + 2 quotes each

Takeaways

Signal isn’t found—it’s designed.